Scholars Fragrance Restaurant: Enjoy High Class Cuisine Infused with a Scholars Spirit

Discover the Spirit of Korean Nobility at Sunbihyang Restaurant

Welcome to Sunbihyang (선비향), a unique dining experience tucked away in the beautiful landscapes of Jeonju, Jeollabuk-do. This delightful gem is not your ordinary restaurant, but a farm-to-table culinary immersion run by farmers themselves, dedicated to promoting healthy eating, proper dining etiquette, and a serene ambiance reminiscent of the famed Korean scholar, Mangjung Yi Eon-jeok’s leisurely lifestyle.


Sunbihyang is located at 1694 Cheongjeong-ro, Sannae-myeon, Jeongeup-si, Jeollabuk-do (전라북도 정읍시 산내면 청정로 1694(산내면 두월리 사교)). The tranquil surroundings offer a getaway from the bustling city, providing a peaceful backdrop to enjoy your meal.

Operating Hours & Reservation

The restaurant operates on a reservation system, and it’s mandatory to make your reservation a day in advance. It’s open from 10:00 to 19:00, except for Sundays when it’s closed. You can contact Sunbihyang at 010-3682-1531 to make your reservation.

The Dining Experience

The Sunbihyang experience was initiated in 1997 as a space to experience food culture using feijoas. Here, you can savor a selection of wholesome dishes prepared with local Jeongeup specialties such as Korean beef. All meals are meticulously crafted without artificial seasonings, using only house-made sauces and enzymes. The goal is to provide a nutritious and refined ‘seonbi’ dining experience.

Our Commitment

Our slogan, “올곳은 선비정신이 깃든 고품격 상차림” translates to “This is a high-quality table setting imbued with the spirit of scholars”. We stay true to this commitment by creating a dining experience that embodies the ethos of the Korean scholars, promoting a mindful, healthy, and respectful approach to food.

Immerse Yourself in the Sunbihyang Experience

Join us at Sunbihyang, where we bring you an unforgettable Korean culinary journey, blending local farm-fresh ingredients, traditional Korean gastronomy, and the elegance of scholarly dining.